Bloomberg reporter Mark Bergen joins Niki remotely to discuss his new book “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.”  We dive into the behind-the-scenes impact Google has had on shaping YouTube into the search juggernaut it is today.  Mark details the outsized influence YouTube has on the social media landscape while remaining a “sleeping giant” largely ignored by regulators and protected from much of the “techlash” its competitors have faced.