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Bloomberg reporter Mark Bergen joins Niki remotely to discuss his new book “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.”  We dive into the behind-the-scenes impact Google has had on shaping YouTube into the search juggernaut it is today.  Mark details the outsized influence YouTube has on the social media landscape while remaining a “sleeping giant” largely ignored by regulators and protected from much of the “techlash” its competitors have faced.

"I mean, I think that without Google swooping in, it's probably likely YouTube would've been, if not sued out of existence, certainly had a lot more legal problems." - Mark Bergen

guest

Mark Bergen 

date

10. 20. 22

YouTube’s “Rise to World Domination"

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